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Martine MC SWEENEY
Conseiller Mastering Business Foundations
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Mastering Business Foundations

Mastering Business Foundations

What is the fatest way for a manager to leading a business for boosting performance ?...Get Real.

 

Who can attend this certificate ?
  • Senior functionnal managers with a sound management experience who are preparing to move into general management
  • Newly appointed general manager who is looking to enhance his/her entrepreneurial leadership dimension
  • Professional in an upper-middle or senior position who is preparing to take on greater leadership responsabilities with an international scope

Expected outputs for you and your company :

  • More informed decision making at a general management level
  • Broader grasp of up-to-date business fundamentals
  • Keen understanding of value creation in the global business environment
  • Better decision making through stronger business foundations
  • Increased potential to accelerate career mobility within the organisation
Programme Content

The residential session - Topics covered

1. Becoming a strategic thinker

  • How do you map the strategy process?
  • What are the foundations of strategy analysis?
  • What is the strategy toolkit of a general manager?

 

2. Mastering finance for executives

  • How do you deepen your knowledge of value based management?
  • How do you make the link between the ROCE and the value drivers of your company?
  • How do you maximize shareholder value analysis?

 

3. Innovating in products and services

  • What is innovation and what is driving innovation?
  • How do you identify and evaluate the key competencies required for innovation?
  • What are the key capabilities for innovating?

 

4. Shaping international competitive Strategy

  • Putting together a value proposition that is both attractive to existing and potential customers
  • Assessing the impact of industry structure and the competitive environment
  • Understanding the competitive dynamics and optimal positioning within your industry
  • 5 days
  • Blended learning
  • Next sessions:
    week of January 21th 2013
    or week of May 27th 2013
  • Language : english
  • Fee: 4 500 € without VAT (includes all tuitions, educationnal materials, coffee breaks, lunches and an event diner)